Monday, 18 August 2014

The Mouse Charmers

The Mouse Charmers: Digital Pioneers of India by Anuradha Goyal from Random House.

The advent of Internet has been a significant gamechanger for our generation. Mouse Charmers are a new breed of entrepreneurs in emerging India powered bythe Internet and the opportunities that it offers to create new markets and to cater toold markets in new ways.

Some of them have already achieved success where theycan be called iconic and inspiring while others have powerful ideas that put themon the same path.Anuradha Goyal tells the stories of digital entrepreneurs like Flipkart, Zomato,ImagesBazaar, IndiBlogger; how they started out, the innovations and technologiesinvolved, their business models, and unique marketing strategies. Inspiring anduseful, The Mouse Charmers is an essential guide for aspiring entrepreneurs.

In our General section, Rs. 299, in hardback, 344 pages, ISBN: 9788184004922

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