Tuesday, 22 April 2014


Looptail: How One Company Changed the World by Reinventing Business by Bruce Poon Tip from Hachette India.

Looptail is Bruce Poon Tip's extraordinary first-person account of his entrepreneurial instincts to start and develop G Adventures, the highly successful international travel adventure company - and along the way he reveals his unusual management secrets that not only keep his employees fully engaged and energized but also keep his customers extremely happy.His unique appraoch has worked in marvellous ways. Poon Tip has created an entirely new and refreshing approach to management.

For example, there is no CEO at G Adventures - instead, every employee is a CEO, empowered to make instantaneous decisions to help clients on the spot. But while there's no CEO, there is a company Mayor, who take the pulse of corporate morale. There's no HR department - but there is a Talent Agency and company Culture Club.

It hasn't always been easy to try to balance his desire for a socially responsible company along with the desire to generate profits. But thanks to Poon Tip's vision, G Adventures has floruished and has done its best to maintain its looptail approach. In short, it's been an extraordinary ride, and in many ways G Adventures is at the vanguard of what modern-day companies are beginning to look like.

In our Management Studies section, Rs. 350, in paperback, 304 pages, ISBN: 9780349404592

Launch!: The Critical 90 Days from Idea to Market by Scott Duffy from Hachette India.

About ninety-seven percent of a rocket's fuel is used in the first three feet of its launch. The same is true in launching a new business, product, or service. Those first few steps are absolutely critical. Scott Duffy has developed a practical approach for turning your big idea into a thriving venture by focusing on the crucial period immediately before, during, and after opening your doors (literally or online).

His approach is based on his experiences working with top entrepreneurs like Tony Robbins and Richard Branson, who taught him how to balance the two key sides of entrepreneurship: The personal side, including personal finances, relationships, and health. The business side, including raising capital, building teams, establishing partnerships, and closing sales.

Duffy also draws on the true stories of other big names, such as Howard Schultz, Lou Holtz, and MC Hammer, to offer guidance on turning your vision into a full-fledged enterprise.

In our Management Studies section, Rs. 299, in paperback, 240 pages, ISBN: 9780349404004 

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